About Soda
Soda’s team, experts and community are our foundation for everything we do
Our Co-Founders
Alex Eisenberg, Charli Skinner and Oli Clayton have lived experience of disability, chronic illness and neurodivergence, and bring allyship to our mission.
Our Experts
We work with a pool of expert associates with skills in design, inclusion, accessibility, user testing, facilitation to deliver projects tailored to our clients needs.
Our Community
We have a built community of over 100 disabled, chronically ill and neurodivergent people who work with us on projects to consult, test, and co-design products and services.
Our Values
Foster Belonging
Through opportunities for long-term involvement in Soda’s work and community, we ensure people we work with feel they belong to a collective that is wider than one single design process. We take a trauma-informed approach which acknowledges that people bring different histories with them which can impact their sense of belonging in the present.
Centre Accessibility
Accessibility is woven into how we work; we ensure that access needs are always considered across cognitive, physical, sensory, mental,, non-visible, undiagnosed disabilities, and neurodiversity. We recognise that access benefits all, not just people who live with disability. We are committed to going beyond compliance to accessibility standards and always learning to adapt through new approaches.
Design Justice
We are committed to fighting oppression and prejudice. We follow the principles of design justice, which centre decolonisation and the perspectives of intersectional identities, including QTBIPOC people. We are committed to an anti-racist way of working and actively look for opportunities to bring a more equitable approach to design processes.
Reflect and Learn
Inclusion and resisting prejudice is a journey; there are always new ideas and approaches to iterate and improve from. We recognise that we don’t always get it right. We are curious and committed to learn and adapt our own practice from every design process, and are always open to change.